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Mission

“Girl Scouting builds girls of courage, confidence and character, who make the world a better place.”

Below edited from a statement by Kathy Cloninger, past CEO of Girl Scouts USA

“…Why does Girl Scouts need a new Mission statement? Because, if we’re going to be girls’ best choice to face tough challenges and achieve grand dreams in this fast-changing world, we need a clear, memorable statement that inspires girls all over America to join Girl Scouts and grow strong in our sisterhood.

Our new Mission, which is easy to remember … is the ninth Mission statement in our 93 years. Some examples:

1912 – “To train girls to take their rightful places in life, first as good women, then as good citizens, wives and mothers.”

1917 – The purpose of this corporation is to promote, through organization and co-operation with other agencies, the virtues of womanhood, by training girls to recognize their obligations to God and Country, to prepare for the duties devolving upon women in the home, in society and the state, and to guide others in ways conducive to personal honor and the public good.

1924 – The purpose of this organization is to help girls to realize the ideals of womanhood as a preparation for their responsibilities in the home and service to the community.

1953 – The Girl Scout organization is dedicated to helping girls develop as happy, resourceful individuals willing to share their abilities as citizens in their homes, their communities, their country and the world.

When Juliette Low started Girl Scouts in 1912, she wanted girls to build their own skills and values and give back to their country through leadership and service. How could Girl Scouts help girls do this? Juliette said: “Let’s take it to the girls and ask them.”

Ninety-three years later, we’re still asking girls, and they’re eager to tell us:

  • Girls want to explore new adventures and build courage.
  • Girls want to discover their abilities and build confidence.
  • Girls want to build character to live the Girl Scout Promise and Law.
  • Girls want to improve their world and speak out on issues they care about.
  • Girls want an all-girl place, to find their voice and become leaders.

This Mission statement is our compass, to point us toward creating bold new program for girls of all age levels, races, ethnicities, beliefs, economies, geographies and physical abilities.

It’s our girl-focused lens, to keep girls front and center and striving to be their best.”

“Girl Scouting builds girls of courage, confidence and character, who make the world a better place!”

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